Sony is a vast organisation which can be known for being a parent company of the Sony group. The corporation is mainly focused on electronics. The company developed and evolved from a smaller company which built electronic equipment for broadcasting and recording to another which built software for recording. This removed the in between stage and the increase in wealth began.
When Spiderman was released, the synergy of the entire thing was huge. By associating Sony into the promotion this led to advertisements of other factors such as:
· Artists
· Movie itself
· Revenues Sony
Without this vast amount of advertisement, the film could have perhaps not have been as successful. The extra promotion concluded in the film being advertised in many different ways promising a large population would see the advertisement and become immediately interested.
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‘CONVERGENCE is the integration of previously separate technologies to achieve a particular aim’
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