When Spiderman was released, the synergy of the entire thing was huge. By associating Sony into the promotion this led to advertisements of other factors such as:
· Movie itself
· Revenues Sony
Without this vast amount of advertisement, the film could have perhaps not have been as successful. The extra promotion concluded in the film being advertised in many different ways promising a large population would see the advertisement and become immediately interested.
‘CONVERGENCE is the integration of previously separate technologies to achieve a particular aim’