The Uk has been proven to be dominated extremely by Hollywood alone. This ongoing issue has concluded in American films receiving more popularity than British creations. Although this has concluded in American films making larger profits and sales increases, this has worked the opposite for the British films which have failed to gain as much popularity thus struggling with distributing and promotion. However, although this was an occurring crisis, certain films were able to become as successful as certain American creations. An example of this is Slum dog Millionaire created by Danny Boyle. Although this film suffered the economical lack, the success the film concluded with was overwhelming. As Boyle used a Global audience, this concluded in his film attracting more than one culture/country. This is due to his eclectic use of cultures within the film. Originally, the film was based upon a young boy born within the Slums leading to a lack of education and welfare. His journey of better living is featured within the film whilst the British game; ‘Who wants to be a millionaire’ is intertwined into the story. The collective use of cultures and religions allowed huge and varied audiences to become intrigued by the film. Without this, it is suggestive that the film would not have succeeded as it already has. Using Indian conventions, this allowed the film to hold realism and connect with the storyline thus gaining the larger audiences. Also as the director had already created successful films previously this worked to his advantage.
Tug launched targeted banners across the Google Content network to build awareness of the film on a cost per click model Google is the most used website so this got the film a lot of recognition. The film was shown in cinemas starting at a lower screening number then increasing engaging a platform audience after this the film was then released on DVD and Blue-Ray which meant more profit was gained from the movie.
Another main issue raised by Media Ownership in films is how it is easier to release a film if the company is vertically integrated production distribution and exhibition work a lot more effectively when the company is 'vertically integrated' as the three stages are seen as part of the same larger process, under the control of one company.
Within the media world, ownership has become a dominated factor due to Sony. The vast organisation is vertically integrated due to owning so many companies. By adopting numerous smaller companies into their family, this has enhanced Sony’s success. For example, by owning a collective speciality companies this allowed Sony to control most aspect of the media world.
Synergy was was used in the release of Spiderman as the film. An example of this was the merchandise distributed before and after the film. As the soundtrack was very popular within the time, this became a hit. Furthermore, Sony had already signed the soundtrack to them concluding with another increase economically for their company.
The advertisement used for the release of Spider men left the film extremely popular before the launch. Using viral marketing and creating a website, this benefited the film and Sony vastly. Overall this lead to Sony holding a vast hold upon the media world.
